||The wine industry has become more competitive than ever before. With an annual wine production of 1+ million different wine labels winemakers struggle to differentiate themselves. More and more winemakers ask how they can be different. Once the viticulture boom was international varieties, now we are increasingly returning to the sources, looking for the greatest possible distinction as the key that will open the door to new markets. Certainly, proper marketing is more than important when you walk through that door of foreign markets. In addition the mass media have never in their history had such a strong impact as they have right now, mainly due to the emergence of new technologies, which should become an important part of the marketing strategies of the wine industry around the world. Considering this, the wine consumers are demanding something special and different which can be find in native varieties that each wine region can offer.